Strategy

How to effectively monetise apps, increase ROI and strengthen business models will be tackled at Apps World Africa 2015, being held under the auspices of AfricaCom in Cape Town in November.

The Big Small Business Show - 29 Jan 2016 - Expert Interview with Bradley Elliott

Entrepreneurs in the service industry need to shift their approach to business growth and realise good staff are often the “face of a company” and not merely workers feeding off the bottom line, Bradley Elliot, managing director of digital company Platinum Seed says.

Some experts even believe the digital transformation revolution is being fuelled by open source. Since open source has reduced the cost of creating and developing the new digital platforms that drive transformation, and the work is being done collaboratively through code and infrastructure platform sharing, the evolution of technology has bred whole new business models and platforms, most of which are dominating the world’s economy.

Artificial intelligence, or machine learning (the ability of a computers to learn without being programmed), enables companies and individuals to make calculated, strategic business and personal decisions through the manipulation of enormous volumes of data. The predictive analysis tools built into the technology allow for truly intelligent future forecasting.

The partnership will kick off with Platinum designing and developing the user-experience and user interface for BrightPlan’s launch website.

The Big Small Business Show - 08 Spet 2017: Bradley Elliott, Director: Platinum Seed

During this period, newspapers will fall 2.6% while the internet will experience a CAGR of 16.9%.

100,000 years ago, humans developed language: stories were used to transfer knowledge from generation to generation.

An “influencer” is someone who has managed to acquire a large amount of followers on his/her social media profiles, and is perceived to have a certain amount of social influence over/among those followers.

What is the health of local retail ecommerce and what contribution is it making to the South African economy?

Amanda Herson, director of ecommerce, speaks about the group’s omnichannel future.

Manuel Koser, Silvertree Investments founder and managing director, answers big questions about entrepreneurs and online retail.

Yes, this is a piece about predictions. If you think this is just a ploy to get your attention, please give me a minute. I’m hoping this piece will be a little different from the other predictions you’ve read recently.

Future-fit evangelist, Mike Perk, reveals the 10 things digitally mature leaders do to give them the competitive edge.

Stories are way more powerful than information because of the way the human brain works and learns. Lisa Cron, author of the book Wired For Story, reckons that stories have been as important as opposable thumbs in the evolution of humanity.

The latest research I’m reading paints a worrying picture of how consumers think about brands.

Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.

What’s a passing fad? What trends will endure? And what part of the cultural soup that we’re forever hurtling through, is a trend that will endure.

What we call here a Black Swan (and capitalise it) is an event with the following three attributes.

No matter how you look at it, our world is forever changed.

Now that we’re officially halfway through the year, to say it’s been a turbulent six months would be an understatement.

Explore the wonderful world of SEM and several ways that you can increase ROI by including custom Google Ads in your brand’s digital marketing mix.

These 10 digital marketing techniques could strategically increase your website's revenue and ROI.