Alcohol
Maxine van Zijl
Nicola Visser
A Pinotage-Shiraz red wine blend paying homage to the original Cattleman’s Club, a group of horsemen who would ride off together to share stories over good food and great wine.
To give The Cattleman’s Club a stronger social market share in a saturated market, increasing brand awareness and getting more men to purchase this sophisticated red wine blend.
Once we defined The Cattleman’s Club’s digital visual identity, we began rolling out content plans that spoke to young, professional men who understand the value of hard work and who celebrate their success with a sophisticated, quality red wine blend.
Paying close attention to audience behaviour and response, we have since refined our content strategy to prioritise education around wine and wine etiquette while incorporating inspirational content aligned with our audience’s lifestyle.
We have also leveraged paid social campaigns to drive liquid on lips, informing our audience about where they can purchase The Cattleman’s Club wine, and tapped into the potential of micro-influencers to expand our reach and solidify this wine’s place in a saturated market.
