Statamic Peak
The Blonde Chaos
Social commerce en vogue!
Industry

Fashion

Contributors

Maxine Van Zijl

Who is The Blonde Chaos?

A thriving female-owned business dedicated to empowering women with affordable, handcrafted gold-plated jewellery that inspires confidence and celebrates their unique styles.

What was the ask?

Launching their new summer line, Whispers of the Ocean, The Blonde Chaos wanted to drive sales and acquire new customers.

To do so, we planned and built a strategic paid social strategy leveraging a combination of ad formats, Advantage+ targeting and effective distribution of media budget to deliver ads to audiences with high purchase intent.

How we delivered:

Our collaboration with The Blonde Chaos kicked off in June with a one-month test campaign strategically timed around payday. This initial effort provided valuable insights, setting the stage for a data-driven approach to their summer campaign.

By the time we relaunched in September, we were primed to exceed expectations – and we delivered. Within the first month, we doubled conversions while driving over 480 Adds to Cart, exceeding initial benchmarks.

Over the course of three months, and working with a modest budget, the campaign achieved 52 sales at a ROAS of 1,013%—300% higher than our benchmark. Most notably, the average order value peaked at R1,052.00, highlighting our ability to maximise ROI for our clients through targeted, high-impact strategies.