Alcohol
Maxine van Zijl
Nicola Visser
As part of Douglas Green Winery’s massive portfolio of alcoholic beverages, the beachhouse wines was produced to enjoy no matter where you are or who you’re with.
Locally, the beachhouse wines offer only their Sauvignon Blanc and Rosé varietals. Platinum Seed was approached to support these varietals through the creation of monthly social media content plans and paid social campaigns, driving awareness and liquid on lips.
To generate awareness and encourage the beachhouse wines’ audiences to try their local varietals, we created a bright and expressive social media look and feel that best represented the brand’s personality.
Through monthly content plans, we inspire and educate its audiences with food and wine pairing ideas, wine education, etiquette, and more recently, have included generic, yet impactful lifestyle content to bridge the gap between what users expect to see on social media and the brand’s fun and youthful vibe.
To encourage more people to purchase the beachhouse wines, we launched paid social campaigns leveraging campaign-specific content advertising each varietal and where to purchase them. With the launch of paid social, we invested in three months’ worth of audience testing, extensively testing interests to determine which criteria deliver the best results at the best value. Since these tests, the beachhouse wines are now reaching more than 1 million audience members every quarter.
