Statamic Peak
Skin Renewal
A look of
organic growth.
Industry

Beauty


A collection of clinics staffed by doctors who are experienced in cosmetic dermatology & aesthetic medicine as well as anti-ageing treatments.

Contributors

Riaan Laubscher

Stefano Montanari

Kylie Knapp

Nic Helme

Who is Skin Renewal?

Skin Renewal is a collection of clinics staffed by doctors who are experienced in cosmetic dermatology & aesthetic medicine as well as anti-ageing treatments, and are supported by a team of qualified and experienced therapists. These clinics specialise in offering a full range of doctor-administered medical aesthetic treatments. 

What was the ask?

12 Years ago, just as our business had launched, we were approached by the founder/owner of Skin Renewal, who had built his business to an established member of the skincare industry. Now he wanted to take the business to a whole new level through a widespread digital offering. 

How we delivered:

We went about the task by establishing an intricate, strategic and highly-optimised digital presence for this huge ‘tactile’ brand, focusing on our technical, data and development expertise. 

Performance would be key in all aspects of the website and therefore we built a site that is light, extremely functional and at the heart of it, beautifully simple. It is optimised to perform and it does, with traffic through the site growing exponentially over the following years. We positioned ourselves as a technical strategic advisor for the company and helped the brand grow to include an eCommerce store that we custom-built to perform as well as the home site. This section of the website sees a huge amount of traffic on a daily basis and has not had a single issue to date.  

If nothing else was reported, the Skin Renewal brand – a fundamentally human-oriented business – grew from 3 to 50 stores nationwide through solely digital execution, no other forms of marketing were utilised in the making of this brand. 

There was also, one ‘small’ caveat: he would not use Google Ads. No Paid Media, ever. 

And we’ve done it all again in a complete website overhaul and alignment with an updated brand look and feel. 

"The relationship has grown from strength to strength. Platinum Seed’s continued research into new trends and technologies, and high service delivery levels have meant that our digital solutions have always been at the cutting edge of our industry. Their willingness to innovate has enabled us to maintain the position of a market leader."
- Victor Snyder / Skin Renewal Founder
Perspectives
Read about
our approach.
branding
Why your brand needs a custom website:

We live in the information age with answers to our questions at the tips of our fingers, empowering customers more than ever to research and assess their brand choices.

social-media
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People have thrown around the phrase, "content is the new king" many times in recent years. While on the one hand that is seemingly true, there is a hard truth that is often overlooked when creating and sharing content.

culture
Why constructive criticism isn’t working in your business...

In workplace cultures based on transparency and learning, one of the most important things you can do is ensure you and your staff have the ability to give and receive constructive feedback.

BrightPlan
Making sure
things add up.
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