Who is Rémy Martin?
The well-known cognac needed a way to show its consumers that they lived their ethos of living life whichever way you chose, and showing up as your unique self – and of course, grow their following in the process. So, we built them a unique social media CRM platform to showcase the Rémy Martin way of life.
What was the ask?
Our role in the business:
Our role in the business/project:
We created this platform – a place that tells the story of Rémy Martin slashers (those among us free from swimming in single lanes) – and gave them a voice with a built-in CRM programme.
The portal we created features an exclusive online club and grants members access to premium and bespoke events tailored to their personal interests and personality traits. The portal utilises our very own Continuon – data-driven influencer software – to extract information around exactly what these slashers want with monthly content around the different slashers being produced and fed to relevant users.
Social competitions, events and influencer news all promoted the idea that you are free to live your life whichever way you choose. That’s the Rémy Martin way.
The CRM programme is largely driven by the ability to make a personalised Slash Card which showcases your personality.
Users send requests to attend curated events based on their personal preferences – and can invite guests.
South African ambassadors are showcased in personal profiles.
The website is an holistic digital solution for the brand’s diverse requirements, including intrinsic product features.