Polyco

Who is Polyco?

Polyco is a registered NPO producer responsibility organisation (PRO) focused on growing the plastic recycling industry in South Africa. They do this by investing in recycling infrastructure and innovation in South Africa and by educating both the industry and consumers about recycling. Polyco’s members pay an extended producer responsibility (EPR) fee for every tonne of identified product placed on the market and, in turn, ensure that their responsibilities are performed. They partner with organisations to help get the message out there, organisations like Platinum Seed.

What was the ask?

Our partnership with Polyco has spanned many years and many projects - including a new website, a custom member’s portal, sub-brand campaign work and so much more - so when they needed to get the word out about the main types of plastics we all encounter, they came to us to make sure their message was loud and clear.

In short, there are 7 main types of plastics and it’s very important to know the differences in order to properly manage them (reduce, reuse or recycle), and Polyco needed everyone to know the differences. They asked us to find a way to teach the world about these plastics that would stick.

How we delivered:

From the strategic consideration to create a video series of content to convey the message as well as the conceptualising of the idea and its execution, to the scriptwriting, direction and the paid media rollout plan creation and management, we are very proud of this successful campaign to shed light on the 7 types of plastics we all encounter every day of our lives.

We created eight entertaining videos with two endearing characters who went about detailing in a lighthearted manner how South Africans (and the world at large) can approach their plastic usage. We called it ‘Breaking Down Plastic(s) with Ben and Annabé’ and the views on the YouTube videos alone tell us that in just one month we landed our message with our audience(s).