How we delivered:
Paid Media: Google Ads, SEM and ROAS – acronyms we live by.
We launched and managed multiple paid media campaigns for the brand which saw sales of the products not only spike, but continue to grow as we gained traction. Starting with Search Ads to gauge the market, then Shopping Ads to improve the overall ROI, and lastly moving into the Display Ads arena with a targeted strategy based on data and insights.
It wasn’t just about putting something live and being done for us, we wanted to - we had to - make sure of its success. And this only feels like the beginning of something good.
We saw incredible results for every SEM performance metric from clicks to conversions.
After just one month running Google Ads we achieved extremely affordable traffic that cost only a fourth of the industry average. This led us to tripling N3YH’s monthly awareness & traffic. Google caused the majority of their online sales, with search ads bringing in twice as much revenue as we spent on them. Overall, the first 30 days showed our client that SEM undoubtedly had the highest ROI out of all their digital channels & website sources.
In the second month, we launched N3YH’s brand new shopping campaign. These product centric ads quickly proved to have the most potential for the zero-waste e-commerce brand and with our expertise, we were able to make their digital retail dreams come true. Our innovative search & shopping ads were able to double traffic & revenue; lower the cost of clicks & conversions; and increase awareness by 5x what we achieved in the first month.
By the end of the third month, N3YH reaped the full benefits of search, shopping & remarketing display ads. Our fresh visual ads were a strategic addition to the optimised Google Ads that once again boosted awareness & clicks. All together the various ads had been seen a quarter of a million times on Google, and had generated over 74% of N3YH’s online revenue, 67% of all website traffic, and 66% of online brand awareness.
