Who is Mt Vernon?
Mount Vernon is a family-owned winery outside of Stellenbosch that produces luxury, handcrafted, quality wines. The brand’s niche customer base was built solely on word-of-mouth, driven by a limited availability of exclusive product and exclusive sales.
Platinum Seed was tasked with creating a new online home for Mount Vernon that would open sales to the public for the first time.
What was the ask?
Our role in the business:
It was imperative that we kept the brand values and communicated the premium nature of Mount Vernon’s product to new customers and this was achieved by mirroring the sentiment established over years of personable human connection into a digital space.
The result was a bespoke, eCommerce platform; a carefully crafted user experience with a minimalist interface and design that speaks to the elegance and refinement of this luxury brand.