Who is Jive
The Jive brand has a rich heritage, but it was in need of some drastic modernisation to bring that heritage into the present headspace of the consumer. So, we set about creating a brand and channel strategy to nurture it into an approachable brand while still keeping it fun with a tongue-in-cheek persona and intriguing digital touchpoints.
What was the ask?
Our role in the business:
Based on a through-the-line campaign pairing Jive with street food, we conceptualised and built the Street Eats "Flavour Map" – created to find the Cape's top street food spots.
An integrated digital campaign drove consumers to this campaign home page, ultimately creating an authoritative street food guide to the Cape, as voted by the community.
Ultimately, we built the brand’s presence online, bringing it into the present consumer landscape of predominantly digital communication while still adhering to its intrinsic values of community and good times.