easycar.insure
A new option in car insurance quoting.
Contributors

Nic Helme

Maré Fernandes

Riaan Laubscher

Kylie Knapp

Who is easycar/easyquotes?

easycar.insure is an insurance aggregator that provides consumers with the best options for their needs regarding car insurance. No obligation, no hooks and no significant data handover, just easy car insurance options tailored to every type of consumer.


What was the ask?

They didn’t have a website to house it all and effectively provide their services to the people of South Africa. 

So we took their approach and defined user journeys for their target audience in the form of strategic site maps and considered wireframes - which culminated in the combining of that thinking and their CI guide to create a User Interface that landed the whole idea of easy and approachable brand and business engagement. 

And then we built the whole thing for them too. And don’t be fooled, developing and coding a website like this to be completely responsive is not as easy as our developers make it look.

How we delivered:

Some key elements we delivered in the end product:

User-friendly navigation with a clear user experience / Showcasing of fun and friendly brand identity / Lead-generating pre-built form integration / Combining valuable information relay and approachable UI.

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