Statamic Peak
Duram Paint
Smart paint and smart creative.
Industry

Paint

Contributors

Maxine van Zijl

Nicola Visser

Who is Duram?

Duram is one of South Africa’s leading manufacturers and suppliers of scientifically formulated paint that is designed to last longer at the very best value. Duram offers one of the largest selections of decorative paints, as well as a comprehensive selection of interior and exterior, specialist and preparation paints.

What was the ask?

To take over and manage Duram’s Facebook, Instagram and YouTube accounts, also rolling out monthly content plans and paid social campaigns to educate both contractors and homeowners about their products and colour ranges.

How we delivered:

Since 2018, Duram has seen various iterations of its social strategy, though we have always delivered high-quality creative for both of Duram’s audience segments; contractors (interior designers, architects, builders) and homeowners.

Through the evolution, we determined that its contractor audience is predominantly on Facebook, so we’ve up weighted product and brand information here, while Instagram is used to inspire homeowners with beautiful interiors featuring Duram’s vast array of decorative paint colours.

The evolution has also seen Duram grow from simply talking about its products and colours to inspiring and educating its audience about how to use them. This includes content about interior design advice, understanding colour theory, how-to’s and more, ensuring Duram follows consumer trends in the social media landscape.

We have also implemented paid social campaigns, undergoing rigorous audience testing to ensure we’re delivering content to the right people, generating the best results, at the best cost.