Who is Continuon
Continuon is a SaaS brand that helps marketers to better segment, understand and connect with people on social networks. It was ideated, created, successfully launched and incubated by Platinum Seed – and we continue to provide them with marketing support.
What was the ask?
Our role in the business:
In order to win instant trust & quick traction in the (now massive) emerging field of ‘Influencer Marketing’ we engaged our own influencer of sorts:
Arthur Goldstuck – SA’s most trusted and respected researcher & technology analyst.
Using data from branded communities on social networks like Instagram, Twitter and Facebook, Continuon helps brands optimize and get better returns for their social media investment, by effectively guiding them to better segment, understand and connect with people on social networks.
Leveraging the functionality of the SaaS itself, we launched using a research survey conducted with 50 top local brands which generated groundbreaking results – most notably that leading brands investing in social in South Africa are using the wrong metrics.
This research-led launch took Continuon from zero to hero while also praising the 50 leading brands that pioneered the tool.
The data found from the research was released and marketed to the public in a way that highlighted the findings as well as showcasing the service as the solution.