Statamic Peak
BrightPlan
Brand Designs
and Collateral.
Industry

Finance

Applications

Wealth Management

B2B / B2C


A US-based Robo-Financial-Advisor application targeting Silicon Valley enterprises with a holistic solution to the financial wellness of their staff.

Contributors

Nic Helme

Samantha Kilian

Who is BrightPlan?

BrightPlan is a US-based ‘Robo-Financial-Advisor’ application that plugs into a user’s financial data to produce accurate savings and investment recommendations through AI.

What was the ask?

We were originally approached to develop a go-to-market strategy, which comprised an acquisition platform build, product positioning, channel strategy, and nurturing campaigns. Since the completion of that portion of the partnership, we have gone on to become strategic, creative and production partners in all of their marketing efforts on both sides of their B2B and B2C business.

How we delivered:

We built a robust, modular platform and a lead sign-up ecosystem integrated with Hubspot, Salesforce, and the BrightPlan application. The acquisition platform serves users personalized content based on their unique choices and goals. All user behaviour is monitored and optimized with data-driven UX analysis using A/B testing & Hotjar. 

Beyond simply go-to-market, our UX and Design team work directly with the BrightPlan Product Team on new features and functionality for the Robo-Advisor itself.

In recent times, we have optimised pages across their site based on user data and trend analysis, as well as highly custom-built marketing tools unique to their offering such as Total Financial Wellness Calculators. We have produced in-depth market research documentation as well as performance-based landing pages to market them from. 

To date, our work with BrightPlan ranges from custom page builds and application extensions to eBook production and Wellness Centres, created with a large US-based team of varying requirements from product development, customer success and traditional marketing.

Perspectives
Read about
our approach.
Branding
Is your brand part of the noise?

These days I feel like I’m standing in Times Square New York, with a myriad of brands trying to yell louder than the next. My social feeds are mostly littered with noise and it's hard to sidestep any advertising that actually appeals to me as a person.