Perspectives.
Social media
Always seeking long lasting relationships, delivering measurable ROI and mutual growth with like-minded businesses.
The social media revolution is more than just connecting people on a social level, for corporates, it’s about influencing customers.
Digital campaigns are not new to alcohol brands although the recent #GlenfiddichMaverick campaign, created by digital innovation company Platinum Seed, is changing the way the single malt whisky brand connects with South African consumers.
We are very passionate about community and social development that makes a real difference in people’s lives,” says Brad Elliott, MD of digital agency Platinum Seed. “When we were approached by 5 For Change to assist them with marketing their event, it was a very natural fit."
Following on from this, many businesses have found that a well-managed app community – much like a social media community – can also have a significant impact on the bottom line.
The campaign offered music fans the opportunity to win a single, iconic limited edition Riky Rick X Russian Bear bottle, with a cutting-edge design and the winner’s face and lyrics.
At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives on basic spreadsheets and stored on mainframe computers
The Big Small Business Show - 08 Spet 2017: Bradley Elliott, Director: Platinum Seed
According to a study by MediKix, global spending on Instagram influencer marketing alone is projected to reach as much as $10 billion by 2020
An “influencer” is someone who has managed to acquire a large amount of followers on his/her social media profiles, and is perceived to have a certain amount of social influence over/among those followers.
If you think about it, Bill Gates was the Gary Vaynerchuk of his era. The principal founder of Microsoft, Gates is the world’s second-richest man (Jeff Bezos is #1), thanks to the company he helped grow into a multibillion-dollar technology multinational.
The latest research I’m reading paints a worrying picture of how consumers think about brands.
These days I feel like I’m standing in Times Square New York, with a myriad of brands trying to yell louder than the next. My social feeds are mostly littered with noise and it's hard to sidestep any advertising that actually appeals to me as a person.
People have thrown around the phrase, "content is the new king" many times in recent years. While on the one hand that is seemingly true, there is a hard truth that is often overlooked when creating and sharing content.
Using Twitter to drive our client’s social media presence has taught me many things. The most important being that unless you're a news or media outlet, a politician, celebrity or sports star, you'll put in maximum effort for minimal ROI.
These 10 digital marketing techniques could strategically increase your website's revenue and ROI.