Search Engine Optimization (SEO)
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines. This is achieved via un-paid (also called natural or organic) search results, as opposed to Search Engine Marketing (SEM) which deals with paid advertising.
The higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO targets different kinds of search including image search, local search, and video search.
In Layman's terms, you go to Google and search for "Web- development" and a website comes up number 1 selling web development, this is due to that company having great SEO.
How will Platinum Seed improve my rankings?
There are multiple factors that influence a good SEO strategy. Platinum Seed believes in a unique yet holistic approach for each client. Our SEO strategies generally consist of:
- Comparative website research- we will research your competitors as well find niche gaps within the online community.
- Copy-writing- well written content is key to any solid SEO strategy.
- Website optimisation- through multiple factors including metadata, keywords, submission of site-maps, and image tags, we will build every aspect of your website with SEO in mind.
- Link building- building one-way links with relevant sites and directories not only increases your page rank, but also gives your site more exposure.
- Measurable results- through Google Analytics, Webmaster tools, as well as our own in-house software we can measure the results of your SEO strategy on a regular basis.
For more information on SEO or any of our other services, please contact us.
